Arcade Machine

Imagination | The Lab


In an effort to further fill Imagination’s London office with sensors, The Lab built an arcade machine. The machine uses a webcam and the architecture of the building to generate game elements based on the movement of staff throughout the building.

The idea was sparked in a session of idea generation for the improvement of the lobby area of Imagination’s London offices. The London offices are made up of two buildings, joined by a series of bridges in an atrium.

A view of these bridges is streamed live from a webcam into a Donkey-Kong-like platform game, where the employees crossing the bridges have an effect on the game dropping power-ups and bonus points. This means the AI of the game has a human element encouraging real world interactions to aid a player’s performance in the game.

Imagination | The Lab
Creative Technologist
Project Duration
8 weeks
Blog Post
Personal blog post here