Imagination | The Lab | Social Media Week


“The theme for this year’s Social Media Week is Empowering through Collaboration, something close to our hearts. One of the things we are interested in at Imagination is things and how they talk to each other, what that means for our clients, ourselves and our future. If you read us regularly you will know about Activitea and our activations for Shell and Ford.

For us the Internet of Things – a connected world of communicating objects – is exciting. But when it crosses over into the social space it becomes incredibly powerful as a way of engaging people, moving their opinions and enabling them to converse with brands in new and interesting ways.

We have a small experiment/game we have been soldering all weekend! We have some brilliant speakers and we have food and drink. What more could you ask for? Maybe we’ll see you here. If we haven’t completely crashed by then…”

KATIE STRETEN | Creative Strategist at Imagination

The “experiment/game” involved over 100 Arduino powered lanyards acknowledging each-other using infrared. Upon arriving at the event, attendees were handed a lanyard with the instruction to “find your team”. Attendees must strike up conversations with other attendees and touch badges. If that attendee was on their team the badge would light up with their team colour. This also gained that team 1 point. In the presentations the results of the game were announced, the twist being that the badges were actually collecting lots of data such as length of conversation, number of different people interacted with, number of other team members met and number of interactions with the – free – bar.

Imagination | The Lab | Social Media Week (London)
Creative Technologist
Project Duration
4 weeks
Notcot | Dangerous Prototypes
Case Study
Imagination Case Study
Blog Post
Personal blog post here | And another